What are trade promotions?

But you can’t promote to B2B customers in the same way you would to consumers. Consumer promotions (often referred to as sales promotions) work by driving demand for a product or service, typically offering something to the consumer, such as a discount, a premium and more.

"In the consumer goods space, successful brands and wholesale distributors realize the importance of trade promotions in their B2B commerce activities and use them to gain an edge. Trade promotions take many forms. They vary between offering markdowns when introducing new product lines, to creative ideas executed in stores such as motion sensing cardboard cutouts reacting to passing customers with a jingle."

Sales contests provide incentives to retailers if they sell more of your products, either within a specific store or across branches, with the incentive being a gift or even a special bonus. Learn what motivates your retailers. Cash and gifts are fine, but some will be motivated by experiences or even opportunities to better themselves and continue to achieve.

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